June 6, 2021

Ongoing list of live players.

How do you spot a live player?

They’re probably high agency, independently minded, and surprisingly capable.


  • Ray Dalio
  • Jeff Bezos
  • Elon Musk
  • Zuck
  • Venkatesh Rao
  • Visakan Veerasamy
  • Alexey Guzey
  • Sam Altman
  • Paul Graham (at least up until he stopped running YC)
  • Ben Thompson
  • Peter Thiel
  • Mark Lutter
  • The Collisons
  • Brian Chesky and co
  • Samo Burja


  • Apple

Institutions that were dead but were revived

  • Jack Welch at GE

Archetypal Live Players who are now dead

  • Steve Jobs
  • Winston Churchill
  • Napoleon


Previous post
Consumer SaaS Metrics How do you know if you’ve made something people actually use? The short answer is: check your retention. Different products measure retention using