Welcome, friend.

March 29, 2019

Me xxxx

Hi, I’m Tom.

I like pull-ups, making up my own lyrics to popular songs, and talking to people with unusual worldviews.

I write, here and in other places, to make sense of the world, and to spread this sense with others.

Some things about me

I’m a British-seeming Third Culture kid.

I studied maths & physics and now work in start-ups.

I work at Turpentine.co. When I’m not working I’m usually skiing, jotting down ideas, or playing touch rugby.

I also write Between the cracks. It’s a public diary of the ideas I’m kicking around.

I’m based in Vancouver, Canada. Contact me if you are around and fancy a coffee (or a ski sesh!).

You can find me on Twitter, or LinkedIn.

Some of my favourite posts

Some things I’d like to see in the world

If you want to discuss any of these, reach out!


Richard Feynman once wrote: Mathematicians think every problem is either impossible, or trivial”. To a mathematician, knowing you can solve a problem is equivalent to solving it. It’s not that there isn’t a lot of hard work required to get to the solution. But the path to the solution is known, and clear. And that’s mainly what mathematicians care about.

I feel the same way about business. I view business problems as either open-ended, where it’s unclear whether a satisfactory solution is possible, or closed, where it’s clear what the path to a solution is. In my consulting practice I help clients turn their open-ended business problems into closed ones.

I help clients break their problems down, figure out which elements of the problem to focus on and which can be safely ignored. Together we turn your messy, open-ended problems with fuzzy tradeoffs into a closed-form plan with tradeoffs clearly prioritised.

As my client, I typically won’t help you execute on the operational details of your problem—but by the time you’re ready to execute, the path to a solution will be so clear that you won’t need my help anymore.

I am excited by solving new problems—for me, the more unusual your problem is, the better a fit for my practice. I have expertise across growth, marketing, sales, data analytics, hiring, people management, and negotiation.

I’m currently at capacity for new clients, but to get on my waitlist, reach out at tom [at] xsrus [dot] com.

Some example engagements:

About this blog

I’m just trying to figure things out.

You can find out more about what I was thinking when I started it here.

I hope you find it useful!